Ads That Rely Solely on Headlines

It is very difficult to create ads that rely solely on headlines. Words are powerful things but images are even more powerful. When an ad is able to have an impact on the reader using only type, it is very powerful. Here are three examples that I found over at adsoftheworld.com:

Green Shield

In a time where we are all concerned about the economy, this ad provides a little spin. I think everyone know a days is wondering when the economy will be turning around. I know for many families the current economic crisis has brought a lot of hardships. It is on everyone's mind.... unless you have a health concern in which case that becomes your number one priority. That is what this ad states. You don't want to have to worry about your health insurance. That is why if you get Green Shield you will only have to worry about one thing: the economy. Great use of headline. The use of the red and green arrows is also a good way to tie it in with the stock market.

Romanian Traffic Police

I read somewhere that you only have to see the first and last letter of a word and as long as the other letters are in the middle somewhere you will still be able to make out what that word is. That is what this ad is imploring. It states "What if your life was depending on how fast you read this sentence? Don't drink and drive." By jumbling the words we can see how difficult it would be for someone who is drunk to read that. I also like how the words are in the shape of a martini glass. Powerful message that will definitely have an impact with viewers of this ad.

Fiat

A Palindrome. What a simple ad. I really love it. Brings me back to Jack Nicholson in The Shining. The tag states "Going Forward or Backward, It's all the same. Fiat Linea with Parking Sensor." Once you read the smaller print, the top message is much clearer. You then read the message backward and its all the same. Moral: with the new parking sensor on the Fiat driving backward will be just as easy as driving forward. Love it.

The Truth Behind Ad Sales

This is why ad sales sucks. Hillarious nonetheless. I want to get me one of these youspace and mytube accounts. Enjoy.

Great Ads and the Ideas Behind Them

I found these ads over at adsoftheworld.com. It is a really great website that showcases all different types of ad mediums from all around the world. I picked out three that caught my eye and I used the textbook "Creative Advertising: Ideas and Techniques from the World's Best Campaigns" to help me discover the ideas and strategies that went into creating them.

Tame Airlines

"Mixing and Matching"

This ad caught my eye because of how incredibly simple and elegant it is. The Kickstart Question being "How do we show people that we fly to more places all over Ecuador and show them what these great places have to offer?" The agency decided to take a normal traveler and give her wings. A metaphor obviously for the fact that they are an airline company. My favorite part of the ad however is that the wings are made out of different things that you would find in the city they are advertising. I can tell from this ad that Manta is a coastal town with lots of fishing and beaches. I think it was very cleverly executed and it definitely showed the textbooks message of "mixing and matching".

Gain Detergent with Febreeze

"Exaggeration"

I always find that if an ad is funny, then I like it, no matter what the product. Once again, an extremely simple ad with only 5 words. The tagline being "Your Clothes Were Never There ." We all know we would NEVER see a large naked men biking at the gym with three others at his side not even acknowledging the fact that he is naked (At least I'd hope). That is because with Gain even if you were wearing clothes, after you use this product it will seem like your clothes were never at the gym. And this is where the exaggeration comes in. The agency decided the best way to illustrate this was to have a man biking naked at the gym because his clothes has "never been there". Clearly an exaggeration, and simply brilliant to get the message across.

Sensodyne

"Change the Product"

Light as a feather? Thats the idea behind this ad for Sensodyne toothbrushes. In order to illustrate how soft and gentle the bristles are, they changed the product to feathers. It is a very clever idea because as those with sensitive teeth know, soft bristles are important. Once again this ad is incredibly simple.

All of these ads show how great the techniques in the textbook "Creative Advertising" are.

ADAMVERTISING

Welcome to ADAMvertising. A blog completely devoted to the advertising industry. I will put ads here that I think are really creative, really good (or just plain bad). I hope you enjoy it.