Ads That Rely Solely on Headlines

It is very difficult to create ads that rely solely on headlines. Words are powerful things but images are even more powerful. When an ad is able to have an impact on the reader using only type, it is very powerful. Here are three examples that I found over at adsoftheworld.com:

Green Shield

In a time where we are all concerned about the economy, this ad provides a little spin. I think everyone know a days is wondering when the economy will be turning around. I know for many families the current economic crisis has brought a lot of hardships. It is on everyone's mind.... unless you have a health concern in which case that becomes your number one priority. That is what this ad states. You don't want to have to worry about your health insurance. That is why if you get Green Shield you will only have to worry about one thing: the economy. Great use of headline. The use of the red and green arrows is also a good way to tie it in with the stock market.

Romanian Traffic Police

I read somewhere that you only have to see the first and last letter of a word and as long as the other letters are in the middle somewhere you will still be able to make out what that word is. That is what this ad is imploring. It states "What if your life was depending on how fast you read this sentence? Don't drink and drive." By jumbling the words we can see how difficult it would be for someone who is drunk to read that. I also like how the words are in the shape of a martini glass. Powerful message that will definitely have an impact with viewers of this ad.

Fiat

A Palindrome. What a simple ad. I really love it. Brings me back to Jack Nicholson in The Shining. The tag states "Going Forward or Backward, It's all the same. Fiat Linea with Parking Sensor." Once you read the smaller print, the top message is much clearer. You then read the message backward and its all the same. Moral: with the new parking sensor on the Fiat driving backward will be just as easy as driving forward. Love it.