Great Ads and the Ideas Behind Them

I found these ads over at adsoftheworld.com. It is a really great website that showcases all different types of ad mediums from all around the world. I picked out three that caught my eye and I used the textbook "Creative Advertising: Ideas and Techniques from the World's Best Campaigns" to help me discover the ideas and strategies that went into creating them.

Tame Airlines

"Mixing and Matching"

This ad caught my eye because of how incredibly simple and elegant it is. The Kickstart Question being "How do we show people that we fly to more places all over Ecuador and show them what these great places have to offer?" The agency decided to take a normal traveler and give her wings. A metaphor obviously for the fact that they are an airline company. My favorite part of the ad however is that the wings are made out of different things that you would find in the city they are advertising. I can tell from this ad that Manta is a coastal town with lots of fishing and beaches. I think it was very cleverly executed and it definitely showed the textbooks message of "mixing and matching".

Gain Detergent with Febreeze

"Exaggeration"

I always find that if an ad is funny, then I like it, no matter what the product. Once again, an extremely simple ad with only 5 words. The tagline being "Your Clothes Were Never There ." We all know we would NEVER see a large naked men biking at the gym with three others at his side not even acknowledging the fact that he is naked (At least I'd hope). That is because with Gain even if you were wearing clothes, after you use this product it will seem like your clothes were never at the gym. And this is where the exaggeration comes in. The agency decided the best way to illustrate this was to have a man biking naked at the gym because his clothes has "never been there". Clearly an exaggeration, and simply brilliant to get the message across.

Sensodyne

"Change the Product"

Light as a feather? Thats the idea behind this ad for Sensodyne toothbrushes. In order to illustrate how soft and gentle the bristles are, they changed the product to feathers. It is a very clever idea because as those with sensitive teeth know, soft bristles are important. Once again this ad is incredibly simple.

All of these ads show how great the techniques in the textbook "Creative Advertising" are.