DROID DOES

I was just watching espn when a commercial caught my attention. It is for the new google android phone:

I love how it starts out like an iPhone commercial, the "i" in iDon't cleverly placed like all the Apple products. All of a sudden, chaos in the form of robot/industrial movement. DROID DOES. Pretty clever. I even went to the website after at droiddoes.com where the website states: "Don't you wish you had a robot sidekick that moved at light speed, could get you out of any problem and lives in your pocket: soon you will" Its genius. There is also a countdown clock that according to wikipedia is counting down to October 30th. So for now we will have to wait to see what the phone looks like. It is a great campaign teasing viewers. I think everyone no matter what phone they have will be watching as the phone is unveiled on October 30th.

Ads with Long Copy

It is very difficult to write ads with long copy. It takes a great writer and a stronger idea to captivate a reader with your words. Here are some examples of ads with long copy. Personally, I love the Nike and VW ad but I am not a huge fan of the Chicago Now ad. Here are my thoughts:

I love the headline on this ad. We don't think of fish as the strutting type. However these new Nike shoes are so great that you will be able to walk through water almost as well as fish swim through water. And the small copy that goes along with it is great. It writes a letter from Nike to consumers. I love how they sign it "amphibiously yours." Pretty genius.

I am not a big fan of this ad. The copy is trying to convince me to go online to talk about the parking situation in Chicago. It uses this crazy metaphor with a quarter. Something how quarters don't have feelings and I don't need to be like that. Not a very convincing message. I don't know if the headline alone would be able to draw readers in to even read the rest. Probably not a great example of long copy.

I love this ad. It is so simple: write a much longer paragraph that summarizes what a particular feature does, then highlight 5 important words that make up the main idea. "DSG can save you fuel". It is really clever. I can even read the whole paragraph to know more. But I know if I buy this car I will be saving gas.

It's a New York Thing: Duane Reade

I first saw these ads this summer while I was living at NYU and working in Times Square. Every day I would get up and take the N, R, or Q trains to Times Square. I would always be fascinated by the ads that I would see inside the subway stations and actually inside the subway trains. These ads for Duane Reade particularly caught my eye. Being a New Yorker at heart, I can safely say that there ACTUALLY IS a Duane Reade on every block of the city. They are EVERYWHERE. That is the point of this campaign. Not only is Duane Reade everywhere in the city, but it also carries everything that you would need to find at a typical drug store. Here are a few of my favorites from this campaign:

Big Impact when you are actually standing in a subway holding one of these poles.

New Yorkers HATE when tourists ask them for directions.

Those yellow cabs are quite bountiful and easy to get but perscriptions at Duane Reade are even easier.