DROID DOES

I was just watching espn when a commercial caught my attention. It is for the new google android phone:

I love how it starts out like an iPhone commercial, the "i" in iDon't cleverly placed like all the Apple products. All of a sudden, chaos in the form of robot/industrial movement. DROID DOES. Pretty clever. I even went to the website after at droiddoes.com where the website states: "Don't you wish you had a robot sidekick that moved at light speed, could get you out of any problem and lives in your pocket: soon you will" Its genius. There is also a countdown clock that according to wikipedia is counting down to October 30th. So for now we will have to wait to see what the phone looks like. It is a great campaign teasing viewers. I think everyone no matter what phone they have will be watching as the phone is unveiled on October 30th.

Ads with Long Copy

It is very difficult to write ads with long copy. It takes a great writer and a stronger idea to captivate a reader with your words. Here are some examples of ads with long copy. Personally, I love the Nike and VW ad but I am not a huge fan of the Chicago Now ad. Here are my thoughts:

I love the headline on this ad. We don't think of fish as the strutting type. However these new Nike shoes are so great that you will be able to walk through water almost as well as fish swim through water. And the small copy that goes along with it is great. It writes a letter from Nike to consumers. I love how they sign it "amphibiously yours." Pretty genius.

I am not a big fan of this ad. The copy is trying to convince me to go online to talk about the parking situation in Chicago. It uses this crazy metaphor with a quarter. Something how quarters don't have feelings and I don't need to be like that. Not a very convincing message. I don't know if the headline alone would be able to draw readers in to even read the rest. Probably not a great example of long copy.

I love this ad. It is so simple: write a much longer paragraph that summarizes what a particular feature does, then highlight 5 important words that make up the main idea. "DSG can save you fuel". It is really clever. I can even read the whole paragraph to know more. But I know if I buy this car I will be saving gas.

It's a New York Thing: Duane Reade

I first saw these ads this summer while I was living at NYU and working in Times Square. Every day I would get up and take the N, R, or Q trains to Times Square. I would always be fascinated by the ads that I would see inside the subway stations and actually inside the subway trains. These ads for Duane Reade particularly caught my eye. Being a New Yorker at heart, I can safely say that there ACTUALLY IS a Duane Reade on every block of the city. They are EVERYWHERE. That is the point of this campaign. Not only is Duane Reade everywhere in the city, but it also carries everything that you would need to find at a typical drug store. Here are a few of my favorites from this campaign:

Big Impact when you are actually standing in a subway holding one of these poles.

New Yorkers HATE when tourists ask them for directions.

Those yellow cabs are quite bountiful and easy to get but perscriptions at Duane Reade are even easier.

Ads That Rely Solely on Headlines

It is very difficult to create ads that rely solely on headlines. Words are powerful things but images are even more powerful. When an ad is able to have an impact on the reader using only type, it is very powerful. Here are three examples that I found over at adsoftheworld.com:

Green Shield

In a time where we are all concerned about the economy, this ad provides a little spin. I think everyone know a days is wondering when the economy will be turning around. I know for many families the current economic crisis has brought a lot of hardships. It is on everyone's mind.... unless you have a health concern in which case that becomes your number one priority. That is what this ad states. You don't want to have to worry about your health insurance. That is why if you get Green Shield you will only have to worry about one thing: the economy. Great use of headline. The use of the red and green arrows is also a good way to tie it in with the stock market.

Romanian Traffic Police

I read somewhere that you only have to see the first and last letter of a word and as long as the other letters are in the middle somewhere you will still be able to make out what that word is. That is what this ad is imploring. It states "What if your life was depending on how fast you read this sentence? Don't drink and drive." By jumbling the words we can see how difficult it would be for someone who is drunk to read that. I also like how the words are in the shape of a martini glass. Powerful message that will definitely have an impact with viewers of this ad.

Fiat

A Palindrome. What a simple ad. I really love it. Brings me back to Jack Nicholson in The Shining. The tag states "Going Forward or Backward, It's all the same. Fiat Linea with Parking Sensor." Once you read the smaller print, the top message is much clearer. You then read the message backward and its all the same. Moral: with the new parking sensor on the Fiat driving backward will be just as easy as driving forward. Love it.

The Truth Behind Ad Sales

This is why ad sales sucks. Hillarious nonetheless. I want to get me one of these youspace and mytube accounts. Enjoy.

Great Ads and the Ideas Behind Them

I found these ads over at adsoftheworld.com. It is a really great website that showcases all different types of ad mediums from all around the world. I picked out three that caught my eye and I used the textbook "Creative Advertising: Ideas and Techniques from the World's Best Campaigns" to help me discover the ideas and strategies that went into creating them.

Tame Airlines

"Mixing and Matching"

This ad caught my eye because of how incredibly simple and elegant it is. The Kickstart Question being "How do we show people that we fly to more places all over Ecuador and show them what these great places have to offer?" The agency decided to take a normal traveler and give her wings. A metaphor obviously for the fact that they are an airline company. My favorite part of the ad however is that the wings are made out of different things that you would find in the city they are advertising. I can tell from this ad that Manta is a coastal town with lots of fishing and beaches. I think it was very cleverly executed and it definitely showed the textbooks message of "mixing and matching".

Gain Detergent with Febreeze

"Exaggeration"

I always find that if an ad is funny, then I like it, no matter what the product. Once again, an extremely simple ad with only 5 words. The tagline being "Your Clothes Were Never There ." We all know we would NEVER see a large naked men biking at the gym with three others at his side not even acknowledging the fact that he is naked (At least I'd hope). That is because with Gain even if you were wearing clothes, after you use this product it will seem like your clothes were never at the gym. And this is where the exaggeration comes in. The agency decided the best way to illustrate this was to have a man biking naked at the gym because his clothes has "never been there". Clearly an exaggeration, and simply brilliant to get the message across.

Sensodyne

"Change the Product"

Light as a feather? Thats the idea behind this ad for Sensodyne toothbrushes. In order to illustrate how soft and gentle the bristles are, they changed the product to feathers. It is a very clever idea because as those with sensitive teeth know, soft bristles are important. Once again this ad is incredibly simple.

All of these ads show how great the techniques in the textbook "Creative Advertising" are.

ADAMVERTISING

Welcome to ADAMvertising. A blog completely devoted to the advertising industry. I will put ads here that I think are really creative, really good (or just plain bad). I hope you enjoy it.